Trust elements should help customers verify your capability. Use evidence you have permission to publish and describe your role accurately.
Describe the work and contribution
Explain the problem, your scope and the delivered work. If a project involved partners, distinguish your contribution from the overall project. Owning a physical prototype alone does not establish permission to use a client name, logo or confidential result.
Attach context to outcomes
Give the measurement period, baseline and limitations for performance claims. Where numbers cannot be shared, describe the verified process or deliverable without inventing results. Keep testimonials faithful to approved wording and avoid implying certification from an informal collaboration.
Maintain an evidence record
Keep approval records and the source behind each published claim. Review outdated credentials and broken reference links. A short, specific case study with clear scope is more useful than a wall of unexplained logos or unverified customer counts.